About d1g1t4l

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At an IoD meeting today, one member expressed his discomfort with the word ‘networking’. I hear this kind of thing a lot, and find myself quite fascinated by this sort of claim. Is ‘networking’ so terrible a word? A few years ago I was visiting a girlfriend in Manhattan. As we sat in her sunny [...]

Good Copy, Bad Copy

Creative marketing content is all about play with language to entertain and generate pleasure.  This is not achieved by expository writing with some superlatives thrown in, and think about it, words such as 'lovely', 'delicious', 'amazing', etc., are actually quite meaningless, aren't they? They are certainly not persuasive - and yet we see plenty of this [...]