Ground Research

A few years ago some enthusiastic people planned to set up a greengrocer in a small local town. There were already three outlets selling fruit and vegetables in this town, but that didn’t necessarily mean [...]


At an IoD meeting today, one member expressed his discomfort with the word ‘networking’. I hear this kind of thing a lot, and find myself quite fascinated by this sort of claim. Is ‘networking’ so [...]

Good Copy, Bad Copy

Creative marketing content is all about play with language to entertain and generate pleasure.  This is not achieved by expository writing with some superlatives thrown in, and think about it, words such as 'lovely', 'delicious', 'amazing', [...]